ASPHALT 8
Gameloft

Study and new proposal of the UX and UI of the menus of "Asphalt", the AAA by Gameloft.

Asphalt is the flagship game of Gameloft, a frenzy on wheels, racing cars that spend half their time flying through the air and the other half crashing against anything that moves. The downside of their 8th edition is the pre-game interface. Therefore, usability analysis and redesign will pivot around three ideas:

  1. The user (especially a new one) needs to start playing as soon as possible.
  2. The interface needs to be simple and coherent with the game.
  3. The interface should encourage users to purchase products (cars, updates, coins...).

Asphalt is the flagship game of Gameloft, a frenzy on wheels, racing cars that spend half their time flying through the air and the other half crashing against anything that moves. The downside of their 8th edition is the pre-game interface. Therefore, usability analysis and redesign will pivot around three ideas:

  1. The user (especially a new one) needs to start playing as soon as possible.
  2. The interface needs to be simple and coherent with the game.
  3. The interface should encourage users to purchase products (cars, updates, coins...).

GAMELOFT BARCELONA / ASPHALT TEAM (CLIENT) · ME (UX AND UI ANALISYS & PROPOSAL)

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