STORYS
La Escuela de Decoración de IKEA

Conceptualization and design of the videos of the IKEA courses from the School of Decoration.

“Ideas are like cookies, they cannot be kept in a box for ever. They need to be shared before we forget how good they are”. This way, IKEA wants to share all their expertise about home making and decoration. That’s why it created the Decoration School, a website full of courses, advice, tips and tutorial videos.

It’s in these little capsules where the School’s magic springs into life.

“Ideas are like cookies, they cannot be kept in a box for ever. They need to be shared before we forget how good they are”. This way, IKEA wants to share all their expertise about home making and decoration. That’s why it created the Decoration School, a website full of courses, advice, tips and tutorial videos.

It’s in these little capsules where the School’s magic springs into life.

IKEA (CLIENT) | HERRAIZ SOTO & CO (AGENCY) | VICENTE REYES (CREATIVE DIRECTION) | DAVID ACEVEDO (ART DIRECTION) | HODEI ENSUNZA, ME (GRAPHIC DESIGN) | SHEILA ALDARIZ, ELISABET SUÑÉ, ROSANA PEÑA (COPYWRITTING)

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GRAPHIC DESIGN
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UNDER CONSTRUCTION