COMUNICATION CAMPAIGN
Fundació Banc dels Aliments de Barcelona

Communication campaign for "El Banc d'aliments de Barcelona" through a deep study of the company.

Barcelona Food Bank is the good guy of the movie, the bad thing is that nobody has gotten wind of it.

Even though it may sound like an old tale, the truth remains that in Barcelona thousands of people starving, on a daily basis, and on a daily basis tones of perfectly good food are being thrown away. To try to rectify this incomprehensible contradiction, Fundació Banc dels Aliments de Barcelona was created in 1987 with a clear mission: fight hunger in Barcelona using food waste. Nowadays, the food bank has to major problems that torpedo the consecution of its aim: firstly, very little people know it and, secondly, the ones that do, do not understand its function -it is perceived as an organization that mainly does this one big gig per year (el gran recapte,·the great recollection” which, instead of focusing on food waste, collects food that people buy on purpose to collaborate). As a result, the Food Bank  identity has been greatly eroded and food waste remains a buoyant as ever.

The solution: pointing the finger at supermarkets as the source of food waste, and making the Food Bank stand out as the organization capable of managing it to fight hunger.

Barcelona Food Bank is the good guy of the movie, the bad thing is that nobody has gotten wind of it.

Even though it may sound like an old tale, the truth remains that in Barcelona thousands of people starving, on a daily basis, and on a daily basis tones of perfectly good food are being thrown away. To try to rectify this incomprehensible contradiction, Fundació Banc dels Aliments de Barcelona was created in 1987 with a clear mission: fight hunger in Barcelona using food waste. Nowadays, the food bank has to major problems that torpedo the consecution of its aim: firstly, very little people know it and, secondly, the ones that do, do not understand its function -it is perceived as an organization that mainly does this one big gig per year (el gran recapte,·the great recollection” which, instead of focusing on food waste, collects food that people buy on purpose to collaborate). As a result, the Food Bank  identity has been greatly eroded and food waste remains a buoyant as ever.

The solution: pointing the finger at supermarkets as the source of food waste, and making the Food Bank stand out as the organization capable of managing it to fight hunger.

FUNDACIÓ BANC DELS ALIMENTS DE BARCELONA (CLIENT) · ELISAVA (SCHOOL) · HUGO FERRADÁS (CREATIVE DIR.) · ME (GRAPHIC DESIGN) · JESICA JALOFF, HÉCTOR KHALO (COPYWRITTING)

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